Marcia Durniat, M.S.
Senior marketing analytics manager and business strategist with extensive background in consumer insights, advanced data modeling, product marketing, sales enablement, omnichannel optimization, and applied strategy.
Most marketers rely on "best practices." I rely on proven scientific methods.
My Master of Science degree taught me to question everything, test rigorously, and prove results with data—not opinions. That background separates me from marketers who regurgitate the same tactics everyone else uses. I don't ask "What works in general?" I ask, "What will work for YOUR business, in YOUR market, with YOUR customers?"
Then I find out. Scientifically. Competitively. Relentlessly.
Hello - I'm a senior marketing leader and business strategist. I turn brand stories and data into marketing teams into strategic performers to drive higher ROI, optimize leads, and retain customers.
I've always been fascinated by the power of consumer behavior and the impact of data analytics on market decisions. My career began with a foundation in market research, analytics, and digital marketing. I graduated with a Master of Science in Market Intelligence and Strategy from the University of Colorado, where I developed theoretical and strategic approaches to marketing across the 7Ps (product, price, promotion, place, physical evidence, people, process).
Described as a highly innovative leader, revenue-generating, creative, and driven. I build brands, optimize digital experiences, enable sales growth and retention, tell stories with data, design business solutions, and identify proven strategies to yield the best ROI for marketing teams.
I bring a comprehensive skill set in the latest marketing technologies, including AI tools, automation, business intelligence, and omnichannel management. I bring a quantitative and creative mindset—ready to pivot to challenges and build successful strategies and products that take brands to the next level in competitive markets.
Skills
Marketing Mix Modeling | Growth Strategy |
Data Analysis, Regression, Predictive Analytics, Applied Statistics | Product Marketing, GTM Strategy |
Product Marketing, including eCommerce, SaaS, FMCG, Retail, Technology, Services | Lifecycle Marketing, Aquisition/Retention Strategy |
Quantitative and Qualitative Market Research | Marketing Automation, Omnichannel Campaigns |
Social and Influencer Marketing, Campaign Design, Launch, ROI Optimization | Business Intelligence, Dashboards, Data Models |
Digital Marketing, Analytical Tools (GA4, Adobe), | Sales Enablement, Funnel Optimization, Sales Strategy, Pitch Decks, Product Positioning |
Strategy Optimization and Planning | AI Strategy, Modeling, and Training, including Agentic and Generative AI |
My Education
University of Colorado | Master of Science - Marketing (M.S.) Market Intelligence & Strategy, Analytics concentration |
*magna cum laude | graduated: Dec 2025 |
Georgia State University | Bachelor of Arts, Art/Design, Business Administration - Dec 2010 |
University of California, Berkley | Marketing Analytics, Measurement Strategy professional certification - May 2020 |
Career
POSITION | TIMELINE |
Trimble - eCommerce Performance & Growth Analytics | March 2026 - Present |
University of Colorado - Graduate Student, (RA) Research Assistant | April 2025 - December 2025 |
MDM Strategy Consulting, LLC - Founder / Marketing Lead Consultant | December 2025 |
S&P Global - Senior Marketing Analytics Manager - Digital, Sales Enablement, & Strategy, (previous) Senior Data Associate - Ratings Technology & Product | July 2018 - March 2025 |
Comcast Technology Solutions - Senior Market Researcher III | March 2016 - January 2018 |
Kroneke Sports, Outdoor Channel, Altitude Sports - Senior Marketing Analyst | September 2014 - March 2016 |
CNN - Digital Analyst, Strategist | August 2012 - August 2014 |
AT&T - Reporting Analyst | August 2011 - August 2012 |
Tech Skills & Software
ADOBE: Adobe Experience Manager (AEM), Adobe Analytics, CDP, Adobe CJA, Target, Marketo, SMS Vibes | CRM: Salesforce, HubSpot, Dynamics |
SEO/GEO/AEO: Ahrefs, SEMrush, Google Keywords, Moz, Hotjar, SEO Optimization, Metadata | GOOGLE: Google Marketing Platform - GA4 Certified, GTM, Google Ads, LookerStudio |
STATISTICS: SAS, SPSS, R Studio, Python (basic), Regression Models | ADVANCED DATA: Microsoft Excel, Pivots, Functions, PowerPivot, ETL Tools, SQL |
SALES ENABLEMENT: ABM Platforms, Demandbase, 6 Sense, Pitch decks, Battle Cards, Negotiation, Sales Content, Competitive Positioning, SWOT Analysis | E-COMMERCE: eCommerce Platform Optimization, Shopify, Square, Cart/Funnel Abandonment, Attribution Models, Amazon Selling Platforms, API Third-Party Selling Optimization |
BUSINESS INTELLIGENCE: Power BI, Tableau, Domo | AI TECH & BUILD: Claude, FireFly, Bolt, Gemini, DeepSeek, Chat GPT, Base 44, Building LLMs, Customized AI Agents, Agentic AI, JavaScript |
AUTOMATION & TESTING: Zapier, MixPanel, Optimizely, AirTable, Notion, A/B Testing Tools, Microsoft Power Automate, Pardot, Marketo | CREATIVE: PowerPoint, Canva, Adobe Express, Adobe Creative Suite, Executive Presentations, Branding Photography, Content Creation |
SOCIAL & ADS: Meta Ads Platform, Amazon, Paid and Organic Media | DATABASES: Oracle/Toad, Access, Snowflake, Databricks, BigQuery, Data Warehouses |
#Visual #Storyteller #Strategic
#QuantitativeConcepts #Adaptability
#Creativity #TeamBuilder #Transformative #Researcher
#Empathic #Leadership #Intellectual #Curiosity
#ProblemSolving #ResultsDriven #Marketing #Partner