Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target audience with profitability.

DATA ANALYTICS & PERFORMANCE INTELLIGENCE

Every business collects data. Google Analytics installed? Check. Facebook pixel firing? Check. Email open rates tracked? Check.

But here's the problem: data without insight is just noise.

Your competitors are staring at the same dashboards, seeing the same metrics, and making the same guesses about what it all means. Meanwhile, revenue opportunities hide in plain sight—buried in patterns nobody's looking for, correlations nobody's testing, and trends nobody's predicting.

That changes now.

With my Master of Science background in research methodology, I don't just pull reports—I conduct forensic analysis. I approach your data like a scientist in a lab: forming hypotheses, testing variables, isolating causation from correlation, and building predictive models that tell you what's coming before your competitors see it.

CONVERSION RATE OPTIMIZATION (CRO)

Let me guess: You're driving traffic. Spending on ads. Creating content. Building awareness.

But when visitors land on your site, they bounce. They browse but don't buy. They add to the cart but never check out. And you're left wondering: "What am I doing wrong?"

Here's the brutal truth: Your traffic isn't the problem. Your conversion rate is.

If your site converts at 2% and your competitor converts at 4%, they're making twice the revenue from the same traffic. They're not spending more on ads—they're just converting better. And every day that gap exists, you're funding their growth with the traffic you worked hard to generate.

That ends now.

E-COMMERCE STRATEGY & SETUP

You've got a product worth selling. Maybe you're launching for the first time, or maybe you're stuck on a platform that's holding you back.

Either way, here's what you already know: your e-commerce store isn't just a website—it's your revenue engine.

Every pixel, every word, every click matters. Your product pages either convince or confuse. Your checkout process either converts or kills sales. Your email automations either build loyalty or get ignored.

And here's the problem: Most e-commerce stores are built on templates, using "best practices" and copying features from competitors.

The result? Every store looks the same, says the same things, and competes on the same battlefield: price.

That's not where you win.

AI MARKETING INTEGRATION & AUTOMATION

Here's the uncomfortable truth about AI in marketing right now:

Everyone has access to ChatGPT. Everyone's using the same prompts. Everyone's generating the same blog posts, social media captions, and email subject lines.

The result? A flood of mediocre, generic content that sounds like it was written by... well, AI.

But here's what most businesses miss: AI isn't the strategy—it's a tool. And like any tool, it's only as good as the person doing it.

Your competitors are asking ChatGPT the SAME things.

I'm building custom AI systems that:

Analyze your customer data to predict who's most likely to buy
Personalize email content at scale based on individual behavior
Automate repetitive tasks, so your team focuses on strategy
Test dozens of variations simultaneously to find what actually converts

The AI handles efficiency. I handle the strategy. You get both.

SALES ENABLEMENT STRATEGY & LIFECYCLE

You're spending thousands acquiring customers. Ads, content, SEO, social media—all designed to bring in new buyers.

You have sales materials and sophisticated engagement tools in place, but you get stuck in the middle of the funnel.

But here's what's quietly killing your business: Most of them never buy a second time.

They purchase once, then disappear. Move on to competitors. And you're left starting from zero, acquiring the next batch of one-time buyers to replace the revenue you just lost.

The math is brutal:

Acquiring a new customer costs 5-25X more than retaining an existing one
A 5% increase in retention can boost profits by 25-95%
Repeat customers spend 67% more than new ones
A good sales strategy that keeps customers is way better than any AI automated tool you can use
Your competitors are stealing your hard-won customers because they lure in clients through the funnel, but also have better retention systems in place

You're struggling with bottom-of-the-funnel conversions and retention.

INFLUENCER MARKETING & PARTNERSHIP STRATEGY

You've seen the success stories: A single influencer post drives thousands in sales. A TikTok video goes viral, crashing the website. A YouTube review sends conversion rates through the roof.

But here's what nobody talks about:

For every influencer success story, there are 10 failed campaigns where brands:

Paid $5,000 for a post that generated 3 sales
Partnered with influencers whose followers didn't care about the product
Got great "engagement" (likes, comments) but zero revenue
Worked with influencers who damaged the brand's reputation instead of building it

The difference between those outcomes? Strategy.

Most brands approach influencer marketing like buying ads.

I approach influencer marketing like building partnerships: research-driven matching, ROI-focused negotiation, performance tracking, and systematic scaling of what actually drives revenue.

MARTECH STACK OPTIMIZATION

Let me paint a familiar picture:

You signed up for an email platform. Then you added a CRM. Then analytics tools. Then social media schedulers. Then automation platforms. Then, attribution software. Then, A/B testing tools.

Now you're paying for:

12-15 different marketing tools
Multiple platforms are doing the same thing
Features you signed up for but never use
Integrations that don't actually integrate
Data is scattered across systems that do not come together as a source of truth

And here's the kicker: businesses spend thousands monthly on technology that creates more problems than it solves.

The solution is to optimize your data to enable deeper analysis and use the best tools.

GO-TO-MARKET STRATEGY & BRAND POSITIONING

Your product is solid. Maybe even exceptional. You've invested months (or years) building something genuinely valuable.

But when you launch, nothing happens.

Quiet on social media. Minimal website traffic. A handful of sales from friends and family. Competitors with inferior products are somehow dominating the market.

And you're left wondering: "Why isn't this working?"

Here's the brutal truth: The market doesn't care how good your product is.

They care whether you can make them CARE—and that requires strategic positioning.