INFLUENCER: Growing a Competitive Product Segment by Social Engagement

01 — Organic social grows with strong ambassador atheletes, emphasizing high impact marketing to convert sales

The ambassador program started with just 20 athletes but has grown to more than 500 members across Team PF&H.

The growth of partnerships as "the heartbeat of our brand's growth," building high-value networks across podcasts, YouTube, and print media rather than just doing traditional sponsorships Precision Fuel & Hydration. They emphasize creative, high-impact marketing while maintaining attention to detail in partnership execution.

02 — Increasing content and building community

• Created athlete case studies and captured content at events

• Offers free tools (Sweat Test, Quick Carb Calculator, Fuel & Hydration Planner) that drive engagement and personalization for product recommendations

• Educational content is core to their strategy, with an extensive Knowledge Hub growing across social media links and website traffic

03 — Double-digit growth, global sales expansion, and growing brand followers, with many repeat purchases increasing.

An emphasis on authentic athlete storytelling, educational content, and partnerships with influential voices in endurance sports rather than traditional advertising.